Here's a Great New Marketing Service for Your Business
by Jim Gillespie, America's Premier Real Estate Coach

(taken from his free Realty Times coaching newsletter - shared with permission)

As you probably can imagine, I'm constantly approached by people who are launching new products for real estate agents, hoping that I'll like their product and want to tell everybody about it. And please trust me when I tell you that over 90% of these products aren't anything worth talking to you about.

But about a month ago I got a call from Dr. Geri Whaley, a friend of mine for about 20 years now, telling me about a service that I simply had to take a look at. And since Geri's husband Mark is a successful real estate agent himself, I knew that if she was calling me the service would probably be something I'd want to know more about.

The company Geri represents has put together one of the more innovative and personalized systems I've seen for prospecting, follow-up with existing and past clients, and for adding that personal touch with the people who are most important to us.

This system integrates the automation of an E-mail drip marketing campaign along with the personal touch of sending specific, targeted postcards and greeting cards to people. And from the perspective of a real estate agent building his or her own business, here is how I can see the system working extremely effectively for you:

You can upload your databases of prospective sellers, buyers, leasers, and lessees, as well as all the clients you've previously done business with, too. In addition, you can manually add new people to the system one at a time also.

You can then setup individual response campaigns, much like you would with an E-mail drip system, but here your people will be receiving greeting cards and/or postcards from you in the mail instead of E-mail messages. And I don't know about you, but receiving a personal card in the mail from someone who wants my business has a much greater impact on me than an E-mail message does. Especially if the person is sending me something personalized in the mail every month.

Now here's where it gets even better. You can submit a sample of your own printing as well as several different versions of your signature to the company, and they will store these for you in your account. Then, just like with an E-mail drip system, you can design and send personal messages in the cards that will be mail-merged to each person's name, only now it will appear as if you wrote the note on the card by hand and signed it yourself!

Wow!

I can't tell you what an impact this has made on me. Geri has sent me several cards over the past month so I could experience what this feels like to receive them, and I must say that the feeling is pretty amazing! Every card she has sent me has had a personal note from her written in it along with her signature, and I must say that I have to look closely to see that it wasn't written by her own hand with a pen.

So imagine as an agent having multiple follow-up campaigns going on at the same time with different groups of prospects and clients, all receiving your predetermined sequences of cards at specified intervals, and all of the cards looking like you took the time to write a personal note to the recipient addressed to them by hand in their own name. Doesn't that seem like it would beat the heck out of sending them E-mail messages when it comes to the impact it will have on them? Or you could simply utilize this in addition to an E-mail drip campaign, too.

Well by now you're probably wondering about the cost of this service, and in my opinion it's very reasonable. The cost of sending a quality greeting card with a personal note written inside of it, along with your signature, mailed in an envelope with a postage stamp on it, and your name and return address on the outside, is only about $1.50 per card. And I know if I went to the greeting card store myself, the card alone would probably cost me about $3.00! But if you want to send out postcards instead of greeting cards, the same service will cost you only about $.75 per card including postage.

There are thousands of cards for you to choose from in their system, and you can include your own photos when printing the cards if you'd like to also. You can even design your own cards and upload them into the system, which one division of RE/MAX has already done.

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If this sounds like something you'd like more information on, and you'd like to test-drive the card system by sending out a couple cards yourself, I'll set you up with a free gift account and give you a quick tour of the site. Here's my contact information:

Kathy Paauw

425-881-6627 (Redmond, WA)

Kathy@BeThoughtfulNow.com

Click here to request a free gift account.