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Forbes magazine called Mr. Girard
one of the “greatest salesmen of the century.”
Meet Joe Girard
Joe Girard was honored by the Guinness Book of World Records for selling more cars than any single person in history, 12 times achieving the top vehicle sales in the world. In his best year he sold 1425 units, all retail (no fleet sales). Click here to learn more about Joe.
His secret weapon? Greeting cards.
Employing two assistants out of his own pocket, “Joe sent out nearly 13,000 greeting cards a month to his customers, celebrating everything from Halloween to Groundhog Day,” according to the Detroit News.
Joe Girard proved, without doubt, that greeting cards inspire customer loyalty. Joe proved that greeting cards motivate customers to refer their friends.
Of course, it was not the paper or colorful ink that did the trick. It was a man who cared enough to recognize and honor his customers’ birthdays, anniversaries and holidays. The simple act of sending greeting cards aroused a sense of loyalty in his clients.
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Joe Girard would have given his right arm for this!